Fashion Cloud Stories.

Discover first-hand customer experiences, interviews on sustainability topics and company news from Fashion Cloud or listen to our latest podcast episodes.

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Success Stories

How NZA moved to faster order intake with better collection overviews. - Reaching budgets more easily through the Digital Showroom.

In early 2023, NZA New Zealand Auckland transformed their B2B wholesale sell-in process by partnering with Fashion Cloud’s Showroom solution. This led to a 50% reduction in appointment times and a significantly improved order quality. Discover how NZA enhanced their sales operations and strengthened their brand identity across multiple markets.

Success Stories

How DIGEL achieved more than 40% Year-Over-Year surge in sales

The German fashion brand DIGEL was one of the first manufacturers to fully embrace Fashion Cloud as an exclusive reorder solution for its wholesale partners. This trust has paid off: since the introduction of the B2B shop on Fashion Cloud, DIGEL has experienced exceptional growth.

Company
Podcast

Women in Leadership positions: Say Hi to Inessa and Evelien!

As we honor 'International Women's Day', we are thrilled to shine a spotlight on some of our incredible women in leadership positions. Let's hear from Inessa (Head of Marketing) and Evelien (Team Lead Data Integration) what their story has been so far and how Fashion Cloud has supported them in their journey to leadership.

Company
Product

Seven Tips for Sharing Product Data on Fashion Cloud

At Fashion Cloud, every day is about data – more specifically, product data. More than 700 brands share product data with their retail partners on our platform. They can either download the product data manually or integrate it automatically into their ERP systems and webshops. We have come up with seven top tips for working correctly with product data.

Company
Product

Do I need a Digital Showroom? 5 reasons to help you decide!

Digitization across the fashion industry has transformed the way we work in wholesale selling to the importance of using physical samples. From having a centralized hub for all your teams to collaborate on, to making the most of your data and live updates, the possibilities are endless. Are you still wondering if your company needs a digital showroom? Ponder no more, here are 5 reasons why a digital showroom could make sense for your brand!

Company
Product

Fashion Cloud going to the Big Screen - Introducing the Fashion Cloud Showroom

We are thrilled to announce the acquisition of the Stitch Showroom, the acclaimed Digital Showroom solution developed by PVH-backed venture, Stitch. This strategic move marks a significant leap forward for Fashion Cloud, positioning us as the ultimate all-in-one tech solution for fashion wholesale.

Press
Company

Linda Dauriz Appointed as Chair of Fashion Cloud’s Advisory Board to Guide the Next Growth Phase

Fashion Cloud, Europe’s leading B2B platform for the wholesale community, proudly announces Linda Dauriz as the new Chair of its Advisory Board.

Press
Company

Fashion Cloud Shareholders Invest in Sales Agency “in:season” - SNOCKS and Studio Anneloes are the First Partners.

Fashion Cloud shareholders have announced their investment in a new sales agency, "in:season". SNOCKS and Studio Anneloes are the First Partners.

Press
Company

Top speakers and hands-on experience: the first Fashion Transparency Summit brought the industry together

On November 22, 2023, over 150 industry leaders, professionals, and sustainability enthusiasts gathered in Amsterdam for a day full of masterclasses, panel talks, and networking opportunities.

Press
Company

Fashion Cloud recruits Former Amazon Manager

Das Hamburger Unternehmen Fashion Cloud startet mit einer neuen Führungskraft ins Jahr 2024. Um die Entwicklung des Content-Produkts weiter voranzutreiben, begrüßt Fashion Cloud Dennis Meier als Head of Content. Ein wichtiges Thema für den 33-Jährigen ist dabei die Steigerung der Datenqualität auf der B2B-Plattform.

Press

Fashion Cloud acquires the Stitch Showroom

14.11.2023 Fashion Cloud, Europe's leading B2B platform for the fashion wholesale industry, announces the successful acquisition of the Stitch Showroom, the acclaimed Digital Showroom solution developed by PVH-backed venture, Stitch.

Press
Company

Fashion Transparency Summit - Zalando, Boozt, Wehkamp, de Bijenkorf, Breuninger, EK Fashion and Fashion Cloud kickoff new event format

Fashion Cloud and its partners gather industry leaders in Amsterdam at the 22. November 2023 to discuss how sustainability data increases transparency for the wholesale industry.

Press
Company

Fashion Cloud welcomes Christopher Ralfs as Head of Wholesale Partnerships

10.07.2023 In order to expand its reach, Fashion Cloud hired Christopher Ralfs. With his strategic and analytical skills, as well as his experience, the 30-year-old will develop digital partnerships with brands and retailers in the wholesale business.

Press
Company

Fashion Cloud hires shoe expert for sales team

The shoe expert, Markus Dielmann, works since 1.4.2023 at the Hamburg company. The common goal: establishing the digital order via Fashion Cloud in the shoe industry.

Press
Company

Fashion Cloud receives €25 million investment, led by Verdane

13.12.2022 Europe’s leading B2B software solution for the fashion wholesale industry has completed a new funding round, which will support Fashion Cloud’s goal to transform the industry.

Press
Company

Better Quality in Product Data – the new E-com Product Data Standard from Fashion Cloud

25.01.2022 To meet the new requirements of retailers for e-com ready product data, Europes leading B2B platform for content, Fashion Cloud, has developed a data standard with the help of BTE and EK/Euretco to support suppliers in the delivery of such data.

Press
Company

ANWR-GARANT NL and Fashion Cloud partner up

01.11.2021 News in the shoe industry: Fashion Cloud and ANWR-GARANT NL start a partnership. Soon, retailers that are connected with ANWR-GARANT NL will receive product data and -images through Fashion Cloud for Topshoe.nl and other retailer webshops. By partnering up, both parties look to improve content sharing between shoe brands and retailers, as well as increase online visibility.

Press
Company

Fashion Cloud acquires Stockbase to accelerate the growth of its European B2B network

20.07.2021 Today, Fashion Cloud, Europe’s leading B2B platform for the fashion industry, announces its acquisition of Stockbase.

Press
Company

CIFF, Modefabriek and Fashion Cloud announce Digital Fashion Week Europe – Summer Edition ’21

14.04.2021 Digital Fashion Week Europe: For this digital fair three strong players CIFF, Modefabriek and Fashion Cloud join forces to create the biggest digital trade show in Europe. Digital Fashion Week Europe kicks off the buying season on June 29 – July 1, followed by the live events Modefabriek in RAI Amsterdam on July 11-12, and CIFF in Copenhagen on August 11-13.

Press
Company

Fashion Cloud hosts Digital Fashion Week – Winter Edition

05.10.2020 From 26.01.21 to 28.01.21 Fashion Cloud will be hosting the Digital Fashion Week – Winter Edition. After the first edition in July 2020, Europe’s leading B2B platform for content and order will once again create a place where the industry is able to meet digitally and buyers find inspirations for the upcoming buying season.

Press
Company

Digital Fashion Week gains strong partners and first brands are confirmed

11.10.2020 For the second edition of Digital Fashion Week, Fashion Cloud has brought prominent support on board: Euretco Fashion, EK/servicegroup, BTE, KATAG, unitex and TextilWirtschaft are participating at the event as official partners. Since the first announcement a few weeks ago, over 60 brands have already registered, including Minus, Ted Baker, Masai and Desigual.

Press
Company

Digital Fashion Week – Summer Edition

30.04.2020 Fashion Cloud introduces digital fair concept. In response to requests from many brands and retailers, Fashion Cloud decided to support the wholesale community in their order processes and is launching its ‘Digital Fashion Week – Summer Edition’. The digital fair will take place from 28-30 July and will include live streams showing presentations of brands’ collections.

Press
Company

Fashion Cloud raises significant new funding round

11.07.2019 Fashion Cloud collects a near double-digit million euro investment with the management team still holding the majority of the shares. The Series B funding will help develop new products and fuel international growth. The backing of all existing investors and the new partnership with Brightfolk, Anders Holch Povlsen’s private holding company, underline the company’s ambition to become Europe’s leading B2B platform for the fashion industry.

Press
Company

M&A Update: Fashion Cloud and Nyon join forces

12.10.2018 Today, Fashion Cloud and Nyon are happy to announce they’re joining forces by means of a merger. The new company – that will continue under the name Fashion Cloud – will have a strengthened product offering and international presence. All products can be booked at Fashion Cloud from now on.

Press
Company

Fashion Cloud extends product portfolio: The future of orders

Start of the test phase of the Fashion Cloud order portal

Press
Company

Potentials of Virtual Endless Aisles

24.05.2018 Study by Heilbronn University of Applied Sciences interviews salespeople and experts in the stationary fashion and shoe trade about the advantages and possible uses of shelf extension systems.

Press
Company

New product release by Fashion Cloud: Launch of the endless aisles

06.02.2018 From today, the 6th of February 2018, the Fashion Cloud Endless Aisle and Clara, the Endless Aisle App, will be available to all retailers free of charge.

Press
Company

BTE and GermanFashion recommend FASHION CLOUD

19.09.2018 BTE & GermanFashion support FASHION CLOUD as industry-wide solution for the exchange of digital content between industry and trade.

Press
Company

Partnership between FASHION CLOUD and ECC

06.02.2017 FASHION CLOUD and the European Clearing Center (ECC) are partners! From the middle of the year onwards, users can benefit from additional content.

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