Increasing Order Volume with the Digital Showroom: Studio Anneloes Case Study

8 min read –

May 7, 2025

In today’s fast-paced fashion industry, digital tools are no longer a nice-to-have — they’re essential for growth. The mission of Studio Anneloes is to become the most data-driven fashion brand in Europe. Therefore, the Dutch womenswear brand is a prime example of how embracing digital transformation can lead to measurable success in B2B sales.

Studio Anneloes shifted from a traditional sales process to a modern, interactive buying experience by partnering with Fashion Cloud and implementing the Digital Showroom. The result? A seamless combination of efficiency, engaging storytelling, and data-driven decisions.

‍Key Results
📈 +5% increase in order value
👚 -33% physical samples
✨ Stronger storytelling through captivating presentations

The Digital Showroom became a powerful tool for elevating preorder processes, enabling sales reps to deliver compelling, personalized experiences.

Watch the full video to learn more about Studio Anneloes' success.

‍Learn more about the Digital Showroom.

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Increasing Order Volume with the Digital Showroom: Studio Anneloes Case Study