Fashion Cloud and Pranke Launch Partnership for "EDI 3.0"
Fashion Cloud and Pranke are happy to announce their strategic partnership. The collaboration aims to develop a forward-looking EDI offering for fashion retail under the name "EDI 3.0," fundamentally advancing traditional EDI formats.
Data forms the foundation for all applications in the field of artificial intelligence. Without high data quality and standardized data structures, retailers cannot fully leverage the potential of modern technologies.
This is precisely the gap the new partnership addresses: Pranke contributes its many years of expertise in EDI, while Fashion Cloud brings its extensive experience in international markets as well as in product data and content management. Together, the two companies are creating an innovative offering that fundamentally modernizes data exchange between industry and retail.
EDI 3.0 combines classic messaging formats with the integration of product images for merchandise management systems, standardized product data at the category level, and a cloud-based service for on-demand data access.
The solution is already being used by various ERP providers, including Prohandel, Advarics, and Intelligix, ensuring seamless integration into existing system landscapes. Data security remains a top priority: data is not shared with third-party systems or used for unrelated purposes.
The new service will be available to all retailers and will be continuously expanded in the coming months.
Voices on the Partnership:
René Schnellen, co-founder of Fashion Cloud:
"We see great potential in today's EDI processes to further expand data exchange between retail and industry. Without this advancement, retail lacks the foundation needed to fully leverage the potential of the AI era. Even in our first conversations, it became clear that Pranke and Fashion Cloud share the same vision."
Heinz-Erich Ohnezat and Daniel Gleichauf, Managing Directors of Pranke GmbH:
"We are convinced that the collaboration between Fashion Cloud and Pranke creates real added value. For this partnership, we hope that what belongs together will grow together. For 30 years, Pranke has been a driving force for digitalization in the textile supply chain. Pranke stands for data security, data integrity, and reliable data flow — while customers always remain sovereign over their own data. To set new standards in the market and further advance classic EDI, Pranke has found the right cooperation partner: Fashion Cloud & Pranke … it's a perfect fit."