Transforming Fashion Wholesale with the Digital Showroom: A Tommy Hilfiger Case Study
Tommy Hilfiger sparked a new era in fashion wholesale by using the Digital Showroom, transforming how collections are presented and ordered, and moving from a sample-dependent process to one focused on digital storytelling. The results? A more efficient preorder process with a 60% increase in brand-led assortments and 50% shorter time-to-market.
With the Digital Showroom, Tommy Hilfiger not only set a new industry standard but also achieved a more strategic sell-in approach where orders align closely with brand goals, customer relationships are strengthened, and collaboration between sales, marketing, and merchandising teams is more efficient. The Digital Showroom has been scaled globally over the years, continuing to empower the brand to flourish and solidify its position as a resilient and established leader in the industry.
The impact?
📣 Strong focus on digital storytelling
✅ 60% increase in brand-led assortments
⏳ 50% shorter time-to-market
In short: As the first of its kind, the Digital Showroom enables fashion brands to enhance global brand alignment, optimize time-to-market, and cut sample production, all while elevating the customer experience.
