Embracing transformation but keeping our core: our journey to a new design.

Inessa Werland
8 min read –
September 19, 2023

We are thrilled to announce the relaunch of our brand empowered with a fresh new design and website. With the current growth - reaching 110+ employees, growing our network, launching new products, and closing a funding round - it was about time to reinvent the look and feel of Fashion Cloud. Yet, our commitment to transforming wholesale by embracing technology and the power of community remains at the core of everything we do. So, buckle up and join us on this exciting ride!

01 Unveiling the new look: Our brand makeover marks a significant milestone in our company history. Our goal was to infuse our identity with a sense of energy and enthusiasm. Our popular and well-known logo received a discreet evolution into the design language of today. Our new color palette reflects the excitement and innovation that drives us. Overall, we've embraced a modern aesthetic to resonate with our ever-growing community of brands and retailers worldwide.

 02 Redesigned Website - our digital business card: With the relaunch, we've rebuilt our website from scratch. Navigate effortlessly through our new website as we guide you on a journey to explore the potential of our solutions. In case you have any feedback about the website or our design in general, let us know.

03 Staying true to our purpose: As we step into this new phase, it's essential to emphasize that our core purpose and business remain unchanged. We firmly believe in transforming wholesale collaboration for the better. By leveraging the power of technology and community, we're paving the way for a smarter use of resources and - overall - for an efficient and smart industry that is able to face the challenges of today and tomorrow. Our dedication to transparency, efficiency, and innovation is at the heart of every decision we make. This passion drives us to continuously improve our products and work on ourselves.

04 Join the movement: Our relaunch isn't just about aesthetics. We proudly take on the role of innovators who see things differently and shape the future of wholesale together with the industry. We believe in fostering a culture of collaboration, where fresh ideas thrive and we invite you to be part of this journey. Embrace the change with us. Whether you're a seasoned professional or a newcomer to the industry, our community welcomes you with open arms.  

A big thanks to all team members, customers and everybody involved in the relaunch giving us feedback and sparking new ideas. The new design, website, and our commitment to transforming wholesale are all powerful symbols of our dedication to progress.

We're excited to see where this change takes us. Become a part of this exciting journey, and let's (re)think wholesale together!  💪🚀

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