Reimagining preorder: The Smart Future of (Digital) Showrooms

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8 min read –
August 13, 2025

Preorder has always been the heartbeat of wholesale—but let’s face it, the process hasn’t evolved as quickly as the industry around it. Too often, valuable appointment time is eaten up by manual steps and repetitive tasks, while the data that could and should make decisions smarter sits untapped.

Let's make preorder Smart!
Welcome to our Smart Showroom. The Digital Showroom that offers sell-in appointments where the assortment is already tailored to each retailer—powered by a blend of your brand's seasonal vision and the customer's historical order data. Smart, AI-powered suggestions will help you elevate the sell-in appointment to its most efficient and data driven capacity.

The result? Smart Showroom will help make every order more intentional, more profitable, and more aligned with your brand vision.

In Short:
- AI-powered suggestions
- Personalized assortments for each retailer
- More efficient sell-in appointments

The next evolution of preorder is coming— Stay tuned—there’s much more to share soon!

You want to know how the Digital Showroom can already make your preorder processes more efficient today? 
>>> Find out more about our Digital Showroom

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Reimagining preorder: The Smart Future of (Digital) Showrooms

Preorder has always been the heartbeat of wholesale—but let’s face it, the process hasn’t evolved as quickly as the industry around it. Let's dive deeper into the future of Digital Showrooms.

Want to learn more about who we are and what we do at Fashion Cloud?