ECC and Fashion Cloud Enter Into Strategic Partnership for Smart Replenishment

ECC and Fashion Cloud Enter Into Strategic Partnership for Smart Replenishment

Hamburg
August 31, 2026

ECC European Clearingcenter GmbH and Fashion Cloud are joining forces to establish Smart Replenishment as the new industry standard for the footwear and sporting goods sector. As part of this strategic partnership, all retailers connected to ECC will receive seamless and free access to Fashion Cloud’s Smart Replenishment solution.

The partnership aims to put collaboration and replenishment processes between retailers and brands on a new, data-driven foundation. Retailers benefit from intelligent management of their Never-Out-of-Stock (NOS) assortments, while brands can provide more targeted support to their retail partners and jointly unlock additional potential.

Smart Replenishment connects retailers’ sales data with brands’ available inventory and supports both sides with AI-powered forecasts. Based on actual sales performance, optimal target stock levels are calculated with the aim of maximizing product availability while reducing capital tied up in excess inventory.

In addition, retailers receive automated recommendations for seasonal products that are still available from their respective suppliers and show strong sales potential based on their sales data. This enables successful products to be reordered at the right time and helps retailers capitalize on additional sales opportunities.

Smart Replenishment also creates significant value for brands. Transparent reporting provides valuable insights into retail partners’ performance and creates a solid foundation for collaborative assortment management and future order discussions.

The first companies are already taking part in the joint initiative, including leading brands Tamaris and Gabor.

Stefan Nicolai, ECC:

"The AI-powered replenishment tool Smart Replenishment is the perfect complement to ELViS for retailers and makes replenishment processes as simple as possible. We are very pleased that our strategic partnership with Fashion Cloud enables us to offer all ECC customers free and easy access to this tool. A true win-win-win situation."

René Schnellen, Fashion Cloud:

"With its strong network in the footwear and sporting goods sector, ECC is the ideal partner to bring Smart Replenishment to the industry at scale. With the ELViS initiative, ECC has already laid the foundation for closer digital collaboration between brands and retailers in replenishment. Together, we are now taking the next step: moving away from reactive inventory management towards intelligent, data-driven inventory optimization that benefits retailers and brands alike."

Interested retailers and brands can contact ECC or Fashion Cloud now to learn more about Smart Replenishment and how to participate in the initiative.

About ECC European Clearingcenter GmbH

ECC European Clearingcenter provides an all-in-one service for efficient and reliable data exchange. With offices in Bergkamen, Germany, and Ohlsdorf, Austria, the company has been operating for more than 27 years and is a leading provider of data exchange solutions for the footwear and sporting goods industry. ECC connects more than 9,000 retail locations with over 1,200 brands, creating a large European data community. In doing so, ECC provides the foundation for fast, error-free processes and strengthens collaboration between retailers and brands.

More information at www.ecc-online.net

About Fashion Cloud

Fashion Cloud is an all-in-one solution for data exchange, pre-order and reorder, transforming and streamlining wholesale collaboration. In recent years, the company has experienced rapid growth, with more than 30,000 retailers and 700 brands currently using the Fashion Cloud platform.

More information at www.fashion.cloud