Introducing: Self-Service Digital Showroom for Retailers
Wholesale fashion collaboration is evolving. Sales teams are managing more collections and tighter timelines, while retailers increasingly expect faster and more autonomous ways of working. A significant portion of preorders can be streamlined through self-service, creating value for both brands and retailers.
The Self-Service Showroom (MVP) enables sales reps to share a Digital Showroom presentation with retailers. Retailers can independently review the presentation, browse the collection, adjust selections, and submit a draft order - while you stay in full control and final approval.
A true Digital Showroom experience in a simplified way for your retailers.
Your benefits:
✅ Serve your long-tail customers easily through the self-service showroom
✅ Free up time to focus on strategic, high-value accounts
✅ Empower retailers with autonomy in a fully digital, branded experience
✅ Keep full control over brand storytelling and commercial guidance
Strategic value for brands and retailers
For brands, self-service means saving time on suitable accounts, reducing manual order iterations, and ensuring a consistent, high-quality brand and collection presentation — while staying in full control of order review and approval.
For retailers, it means easy, passwordless access, a clear and intuitive digital showroom experience, flexibility to adjust orders at their own pace, and full visibility into order status and next steps.
Commercial guidance built into the ordering flow
To support better decision-making, Target Setting brings commercial guidance directly into the self-service ordering experience. Sales teams can define targets such as Minimum Order Value (MOV), Minimum Order Quantity (MOQ), or budget. These targets are non-blocking by design — guiding retailers without preventing order submission, aligning expectations, and improving order quality upfront.
A strategic step for Fashion Cloud and the industry
The Self-Service Digital Showroom for Retailers supports Fashion Cloud’s vision of scalable, digital wholesale collaboration. It aligns with broader B2B SaaS and fashion wholesale digitalization trends, builds on the existing Digital Showroom foundation, and lays the groundwork for future retailer-facing self-service capabilities. This release is not a standalone feature — it’s a strategic step in the evolution of the Fashion Cloud platform.
💡 Explore how Fashion Cloud’s Digital Showroom enables scalable, brand-controlled collaboration with retailers.
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