Smart In-Season-Management and Digital Reorder

Inessa Werland
8 min read –
September 14, 2023

A change in the industry can be observed: Retailers want to take fewer risks and only buy articles they really need instead of placing the entire order many months in advance. Therefore, in-season management and digital reorder are on the rise. Gain a full overview of our reorder solutions.

If one disregards concession areas and various other cooperation models, the risk of actually selling articles lies largely on the retailer side. However, a change in the industry can be observed in recent years: Retailers want to take less risks and only buy articles they really need instead of placing the entire order many months in advance. Therefore, in-season management and digital reorder are on the rise.

In-season management as an opportunity
: As a result, we have seen a trend towards reorders and a dwindling share of pre-orders in recent years. Some (brands) are skeptical of this turn of events, because this way suppliers also bear a greater “risk”. But not with targeted in-season management: The “risk” on the supplier side can turn into an opportunity if the right items are quickly and easily reordered at the right time.There are numerous services on how to achieve this goal:

1. Digital reorders via the web

Since the beginning of 2020, in addition to sharing marketing materials and product data, reorderring digitally has been possible via the Fashion Cloud web platform. More than 200 brands share their product catalog already. Retailers can search a brand's offering for certain attributes (e.g. "menswear","color red","shirt","discount"...). With a few clicks, the order is placed.

For the buyer, participation is as easy as can be: simply log in and get started (free of charge). Exactly here there is the advantage: It can be reordered around the clock with little effort with many brands.
If the reorder is made directly in consultation with the brand, the sales department itself can even trigger the order. >>> Step-by-step guide to start buying as a retailer.

2. Order recommendations and auto restock

Smart Replenishment, the solution for even smarter reorder processes: We now offer (intelligent) order recommendations for collection items and automated replenishment of NOS articles on our platform. Based on a brand's stock levels and a retailer's sales data our smart algorithms kick in - either to place an order automatically or to send an order recommendation to the retailer that needs to be accepted by the later. Participating brands have been able to increase their sales by up to 20% and make order processes even leaner for both, retailers and brands. >>> Contact us for more information.

3. The solution for "out-of-stock"

Despite intelligent solutions, sometimes an item is missing during a sales talk on the shop floor. The solution in such cases: Clara, the sales assistant app from Fashion Cloud. Already on the shop floor, the sales assistant can reorder the missing item in the right color or size directly during a conversation (often with access to the brands’ B2C warehouses.) The item is delivered by express and the customer can pick it up in-store. Participating retailers report additional sales of 5% realized through Clara usage. Interested retailers can set up the app for free through the platform. (S)he just needs wifi and a mobile device (tablet/smartphone) on the shop floor and can start right away. >>> Step-by-step instructions for retailers how to start using Clara.

We are happy to present our solutions in-person and look forward to talk to you. You are a retailer and want to get started right away? Then discover the whole range of brands on our platform.

>>> I'm a brand and want to get started.

>>> I'm a retailer and want to login.

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