
AI in the Digital Showroom: Our Webinar on the Future of Preorder
8 min read –
June 16, 2026
The way brands present and sell collections during the preorder season is changing — and AI is at the center of it. In our latest webinar, we explored what that means in practice: from AI-generated looks in the Digital Showroom to data-driven decisions that help brands and retailers work faster and smarter.
Together with André Kortekaas, Head of Digital Projects at Studio Anneloes, and Luna Visscher-Laysiepen, Head of Digital Showroom at Fashion Cloud, we took a deep dive into the current reality of preorder, Studio Anneloes' journey with the Digital Showroom and AI, and a live demo of AI-powered features — including the 'Generate Looks' feature. Whether you joined us live or are catching up now, the full recording is available below.
Similar articles.
All
Want to learn more about who we are and what we do at Fashion Cloud?

