AI in the Digital Showroom: Our Webinar on the Future of Preorder

AI in the Digital Showroom: Our Webinar on the Future of Preorder

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8 min read –
June 16, 2026

The way brands present and sell collections during the preorder season is changing — and AI is at the center of it. In our latest webinar, we explored what that means in practice: from AI-generated looks in the Digital Showroom to data-driven decisions that help brands and retailers work faster and smarter.

Together with André Kortekaas, Head of Digital Projects at Studio Anneloes, and Luna Visscher-Laysiepen, Head of Digital Showroom at Fashion Cloud, we took a deep dive into the current reality of preorder, Studio Anneloes' journey with the Digital Showroom and AI, and a live demo of AI-powered features — including the 'Generate Looks' feature. Whether you joined us live or are catching up now, the full recording is available below.

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