Order Solutions for Retailers

Buying on a new level.

With Fashion Cloud preorder and reorder become easier and smarter: Less administrative effort, coordination and risk – more time for your business and additional sales.

B2b Reorder

One login. One click. Your (re)order.

B2B shops on Fashion Cloud.

An article is out of stock? Are you looking for some inspiration? Conveniently buy from your brands with just a few clicks. Find all of your brands’ B2B shops in one ecosystem. No more individual logins or phone calls.

B2B shops of 300+ brands
Easy and efficient coordination with your brands
Quick placement of orders and order histories
Our Network

Working with the best retailers and brands.

Smart Replenishment

Use the power of data – only order what you sell.

Make your order smart - always have the right number of articles in stock. Go beyond manual reorders and trust our data-driven solutions. Our simple approach: collect data, use intelligent algorithms to learn and drive actions based on those insights.

Automatic orders (of NOS collections)
Bestsellers always on hand thanks to smart suggestions
Gain insights in the performance of articles easily

Learn more about how to correctly set up Smart Replenishment.

Reorder POS

Greater availabilities on the shop floor.

Single reorders with Clara.

Increase customer satisfaction:
Help customers directly in a sales conversation instead of sending them off to online, or competition.

Realize additional sales:
Up to 5% more revenues with your wholesale partner.

One app for all brands:
Easy implementation on the shop floor.


of consumers buy additional items when picking up their order


out-of-stock situations on the shop floor (on average)


more revenue with your wholesale partner


Data-Driven. Smart. Engaging.

Next level order solutions.

“OrderWriter saves us a lot of time as we no longer have to fill in orders manually. This also makes it less error-prone. No individual order forms, result lists or cameras, but everything in one place. We can now concentrate on the things we are good at.”

Evelyn Rijks
Van Den Assem Schoenen

"Fashion Cloud combines the know-how of IT and the fashion industry. The innovative platform idea encourages seamless collaboration between all industry players to optimise digital processes. At the same time, the Fashion Cloud team retains its customer-friendly and agile character. This approach fits the visions and goals of L&T!”

André Gizinski

“Fashion Cloud has been a game-changer for our business. Their smart solutions like Auto Restock and reorder suggestions enable us to improve our stock management, production forecast and ensures intime delivery for our customers - with less use of resources! We highly recommend Fashion Cloud to brands seeking efficiency and growth!“

Wichert Sinke
Studio Anneloes

“The integration of product data in our ERP system with Fashion Cloud has significantly improved our internal processes. We now have pictures of the individual items in the system, which makes internal reporting and reordering much easier.”

Marc Ramelow
Managing Director, German Retailer Ramelow

“B2B portals for digital orders have not only been important since Corona. The cost of a dedicated solution with setup, maintenance and support means long-term investments. The much more efficient and more pleasant alternative for retailers: Fashion Cloud.”

Frederick Westermann
Managing Partner, Roy Robson

“Fashion Cloud connects brands and retailers. For several seasons we have been sharing extensive content via Fashion Cloud with our retailers, almost doubling the number of downloads compared to our own solution.”

Karl-Friedrich Schielmann
Pierre Cardin
E-Com Longtail

Additional sales in your webshop.

Single reorders via E-Com Longtail integration*.

Why stop on the shop floor? – Offer greater availabilities online! Integrate the brands' stocks into your webshop and realize additional sales.

Easy integration and support by Fashion Cloud
Fewer risks and higher sales for your business
Don’t lose a customer - ensure customer loyalty

*This is an additional service

Preorder with orderWriter*

Stay in control – all your preorders in one app.

Everything starts with preorder. Our app for buyers makes order entry easy. Thanks to a visual overview including product pictures and budget planning in an app that works online and offline, buyers keep track of their preorders.

Everything starts with preorder. Our app for buyers makes order entry easy. Thanks to a visual overview including product pictures and budget planning in an app that works online and offline, buyers keep track of their preorders.

Optimal planning with visuals
Enter all your orders easily including product pictures. 
Simplified preorder process
Acess official EAN barcodes and automatically receive orders from connected brands instead of manually entering them.
Work with your own master data
40+ ERP’s in DACH and BLX have standard OrderWriter integrations.

*This is an additional service

*This is an additional service

Why fashion Cloud

We combine industry expertise with community.

Smart retail technology

We provide intelligent insights to make the most out of your business.

Service for your needs

By staying close to our customers, we always find a solution for individual requirements.

Performance driven

We leverage data that enables you to grow your business and strengthen your brand.

Connecting wholesale

Fashion Cloud is where the industry comes together to network, interact and collaborate.

Connect with your brands and become part of Europe's leading B2B solution.