Talking Sustainability with AMMANN

Barbara Martens
w/
8 min read –
September 20, 2023

With ‘Talking Sustainability’, we have developed a new format for which we regularly invite organisations from the industry and beyond to share their actions and experience in the field of sustainability. For this interview, we were able to talk to Andreas Scheer from german underwear manufacturer AMMANN. Below you can find out more about AMMANN's sustainability efforts.

01 - How important is sustainability in your corporate strategy?

Scheer: We started getting our collection GOTS certified in 2017. Through our in-house production in Europe, we have the ability to oversee production conditions and standards. Besides the quality of our products, the topic of sustainability is an important part of our strategy.

02 - Which criteria played a role in the selection of the GOTS certificate?

Scheer: For our consumers, the multitude of sustainability certifications is often difficult to understand. That’s why we rely on two well-known labels: Ökotex and GOTS. We chose GOTS because this certification examines the entire supply chain. It represents a globally recognized standard that certifies not only the materials used but also addresses the issue of social compliance.

03 - How relevant is the social component in terms of sustainability for Ammann?

Scheer: The topic of sustainability is indeed a very broad field. We tend to talk to our customers about the topic ‘Where do the clothes come from?’ For us, this is an important aspect: we have our own production sites in the EU, we employ our own staff and our production management as well as external certifiers (GOTS audit) regularly check the conditions on site. Along with the use of organic cotton, this forms our strategy, which we also want to bring closer to our customers.

04 - What is the current demand among your wholesale partners regarding the provision of certificates via Fashion Cloud?

Scheer: For us, it is important to transparently pass on the production conditions and materials to our consumers. Of course, the staff on the floor is an important lever in this. Therefore, it is essential to share sustainability information with our retailers via Fashion Cloud in order to provide the most transparent presentation possible for the consumer.

w/ Andreas Scheer - CEO Gebr. Ammann GmbH & Co KG

Similar articles.

All articles

How NZA moved to faster order intake with better collection overviews. - Reaching budgets more easily through the Digital Showroom.

In early 2023, NZA New Zealand Auckland transformed their B2B wholesale sell-in process by partnering with Fashion Cloud’s Showroom solution. This led to a 50% reduction in appointment times and a significantly improved order quality. Discover how NZA enhanced their sales operations and strengthened their brand identity across multiple markets.

Women in Leadership positions: Say Hi to Inessa and Evelien!

As we honor 'International Women's Day', we are thrilled to shine a spotlight on some of our incredible women in leadership positions. Let's hear from Inessa (Head of Marketing) and Evelien (Team Lead Data Integration) what their story has been so far and how Fashion Cloud has supported them in their journey to leadership.

Seven Tips for Sharing Product Data on Fashion Cloud

At Fashion Cloud, every day is about data – more specifically, product data. More than 700 brands share product data with their retail partners on our platform. They can either download the product data manually or integrate it automatically into their ERP systems and webshops. We have come up with seven top tips for working correctly with product data.

Want to learn more about who we are and what we do at Fashion Cloud?