DIGEL and Fashion Cloud Expand Partnership – New Flagship Showroom in Düsseldorf Sets the Stage for Efficient Preorder
With its new showroom in Düsseldorf's Medienhafen, DIGEL redefines how a premium menswear brand presents itself to retail partners, backed by a full roll-out of Fashion Cloud's Digital Showroom Solution across all markets.
Just in time for the new preorder season, German menswear brand DIGEL opens its new 550 sqm flagship showroom in Düsseldorf: A modern, immersive environment designed to present the DIGEL collections at their best. Built around a completely new concept, the showroom features a dedicated digital theater powered by Fashion Cloud's Digital Showroom solution, where retail partners can experience DIGEL's brand story and place their orders seamlessly. Beyond Düsseldorf, DIGEL is rolling out Fashion Cloud's Digital Showroom across all their markets — ensuring retail partners across Europe benefit from the same connected preorder experience.
For DIGEL, integrating the Digital Showroom into the new space is a logical next step: the brand has used Fashion Cloud’s data sharing and order solutions for years, and the Digital Showroom extends that established foundation into the physical showroom environment. Fashion Cloud's solution allows DIGEL to deliver consistent brand storytelling across all retailer interactions, ensuring every sales meeting reflects the full strength of the collection. At the same time, it streamlines the
entire wholesale journey, from efficient order entry through to consolidating all retailer interactions onto a single platform.
"The new showroom in Düsseldorf is a reflection of how we want to work with our retail partners in the future. By combining the physical experience of our collections with Fashion Cloud's innovative wholesale solutions, we can offer an order experience that is both more efficient and more inspiring. Having worked with Fashion Cloud for many years, this collaboration felt like a natural next step."
‒ Tobias Karl, Head of Key Account, Retail & E-Com at DIGEL
"DIGEL has been a valued partner for many years. With the integration of the Digital Showroom, they are leveraging the full potential of our solutions. From digital content exchange and preorder all the way to replenishment, DIGEL now has an end-to-end digital wholesale process in place – and that is exactly what Fashion Cloud is built for. We are thrilled that DIGEL has placed their trust in us to power this next chapter, and we look forward to continuing to grow this partnership together."
‒ René Schnellen, Fashion Cloud Co-founder