Looking back on 2025: Celebrating a year of innovation and collaboration
As we reflect on the past year, one thing stands out: the power of collaboration. At Fashion Cloud, we’ve seen our community grow, our partnerships deepen, and digital workflows drive stronger connections across the industry - and we’re excited for everything still ahead.
From startup vision to industry platform: Fashion Cloud turns 10 and wins the “TextilWirtschaft Forum Award”
Right at the start of the year, we celebrated a major milestone: our 10th anniversary. What began as a small idea in 2015 has now grown into a thriving platform connecting the fashion industry. Over the years, we’ve expanded our product portfolio, merged with valued partners, opened new offices, and built a passionate, dedicated team.
And the momentum didn’t stop there. In May, we were honored with the TextilWirtschaft Forum Award in Frankfurt - one of Germany’s highest recognitions for true innovation and impact in the fashion industry.
Throughout the year, we hosted inspiring events such as Fashion Cloud Connect, bringing brands and retailers together and strengthening our community. Beyond connecting people and celebrating milestones, we remained focused on innovation, continuously evolving our products to meet the fashion industry’s changing needs.
Connecting storytelling and sales: The power of the Digital Showroom
The Digital Showroom became a preorder essential — uniting brand storytelling, collection presentation, and seamless order entry in one powerful experience. We further expanded our showroom community by onboarding many new brands — kicking off successful digital journeys together.
Furthermore, we launched Showroom Insights, setting the foundation for the Smart Showroom - connecting sell-in and sell-out data to empower data-driven preorders.
Smart Replenishment: Laying the foundation for an even smarter future
2025 was a milestone year for Smart Replenishment. We began integrating the product more deeply into the Fashion Cloud platform, an important step that allows us to rethink and improve the entire user journey, from smoother flows to a more intuitive, data-driven experience. With this shift, we set the foundation for what comes next: in 2026, we’ll continue turning our long-term vision into reality and make Smart Replenishment smarter and more efficient than ever. Because what we know is that data does not only help you make informed decisions. It tells a story - your story!
EDI: Strengthening the digital backbone of wholesale
In 2025, we also saw strong momentum on the EDI side. With hundreds of EDI connections and renowned industry names such as GUESS, Replay, and Scoretex joining, the impact is growing. EDI strengthens the overall Fashion Cloud experience, supporting solutions like Smart Replenishment and the Digital Showroom with accurate, real-time data - a small step in setup - a big step toward more connected wholesale.
Looking Ahead: Your 2026 strategy starts here
This year has shown that the fashion wholesale landscape is evolving faster than ever — shorter sell-through cycles, smarter buyers, and higher expectations for efficiency. Our latest whitepaper explores these shifts and shows how connected preorder and replenishment can give your brand a competitive edge.
💡 Download the whitepaper and set your 2026 strategy up for success.
Thank you for your trust and collaboration. We are looking forward to an exciting 2026 together.
