Discover Frapp on Fashion Cloud.

Together, let's make wholesale collaboration smarter and more efficient.

#Rethinkwholesale

Frapp invites you to become part of Fashion Cloud.

Join the leading B2B platform that connects brands and retailers —
and explore powerful tools designed to strengthen your wholesale partnership.

30K

Retailers

50K

POS

700

Brands

Smart Replenishment

Use the power of smart data and keep your bestsellers always stocked.

You know how quickly demand can shift. Balancing stock across channels while keeping margins healthy is a constant challenge. That’s why Frapp, now works with Smart Replenishment on Fashion Cloud, giving you real-time insights into what’s selling and what needs replenishing before it’s too late. This isn’t just another tool. It’s your shortcut to avoiding markdowns, preventing stockouts, and freeing up time for the things that really matter. Here’s what you gain at a glance:

Auto replenishment (NOS) & smart reorder suggestions (seasonal): Say goodbye to guesswork and grow your seasonal and NOS sales powered by  up-to-date sales and inventory data.

Full visibility into replenishment activity: See what Frapp plans, what’s pending — and always stay in sync.

Seamless multi-channel support: Whether your items sell online or in-store, your stock levels adapt intelligently.

Elevate your collaboration with Frapp, manage inventory with precision, and boost your sales effortlessly.

Get started

B2B SHOP & POS REORDER

One login. One click. Your reorder.

Your Frapp B2B on Fashion Cloud: For easy reorder and more sales on the shop floor.

Reorder your favorite Frapp items anytime via the Fashion Cloud B2B shop — with one login, real-time stock insights, and a clear order history, that helps you track past purchases and plan ahead efficiently.

Increase product availability on the shop floor: The Clara app lets you reorder missing items instantly during sales conversations via smartphone or tablet — keeping customers happy and shelves full. All seamlessly supported by Fashion Cloud integration and expert assistance.

Start your first order

MARKETING MATERIAL & PRODUCT DATA

Simplify your data workflows.

Access marketing assets and product data – all in one place.

Everything you need to promote and sell your Frapp products.

Seamlessly import up-to-date, extensive product data and images — including EANs, prices, and descriptions — directly into your ERP system or webshop (integrations include an extra fee).

Learn more

Fashion Cloud combines the know-how of IT and the fashion industry. The innovative platform idea encourages seamless collaboration between all industry players to optimise digital processes. At the same time, the Fashion Cloud team retains its customer-friendly and agile character. This approach fits the visions and goals of L&T!

André Gizinski

L&T

Thanks to Fashion Cloud our marketing team saves a lot of time. Instead of contacting our brands individually, we now have access to all the marketing material and product photos we need - on a single platform.

Christian Kunstmann

Modehaus Leffers

The integration of product data in our ERP system with Fashion Cloud has significantly improved our internal processes. We now have pictures of the individual items in the system, which makes internal reporting and reordering much easier.

Marc Ramelow

Managing Director, German Retailer Ramelow

Ready to get started?

Become part of Europe’s leading B2B platform and enjoy the many benefits of Fashion Cloud — all with just one login.

01.

Sign up on Fashion Cloud.

Create your free account in just a few clicks. Simply
use the button below to sign up and access the Fashion Cloud platform.

02.

Confirm your email.

You'll receive a confirmation email once our team has accepted your registration. Please verify your addressand log in to the web platform.

Note: We review your sign-up request manually to ensure the quality of users on the platform. This may take a little time – please also check your spam folder.

03.

Connect with Frapp.

Search for Frapp on the platform and send a connection request to the brand. You will be notified by email as soon as the brand confirms your request — this may take up to 2 days.

FAQs

01 What is Fashion Cloud?

Fashion Cloud is Europe’s leading B2B platform, designed to simplify and enhance the connection between retailers and brands. The platform streamlines digital order management, content sharing, and replenishment, helping retailers save time and improve efficiency. With tools like Content, B2B, and Smart Replenishment, Fashion Cloud provides easy access to product images and data, real-time inventory updates, and seamless ordering, creating a collaborative wholesale experience.

For more information, feel free to reach out to our team at info@fashion.cloud.

02 What do I need to start downloading content?

Nothing. Just go ahead and sign up on the Fashion Cloud platform for free. After your signup has been confirmed, you can start connecting with your brands. However, if you want to integrate product data in your webshop or ERP system you need to contact the Fashion Cloud team first (this service is paid). Please get in touch with Fashion Cloud here.

03 What do I need to start buying?

Not much. Simply sign up on the Fashion Cloud platform for free and create your store. After connecting to your brands, you will be able to access the B2B shops and order right away. In case you want to use other solutions making your buying processes easier (Smart Replenishment, OrderWriter, Clara App) please contact Fashion Cloud here.

04 What are the prices for using the Fashion Cloud solutions?

Good news: the Fashion Cloud platform is completely free of charge. Simply sign up and start buying or downloading content(*).

Some solutions require getting in touch with Fashion Cloud: For Smart Replenishment, meaning automated orders and intelligent order suggestions, we will set up a connection to your sales and inventory management. Please reach out via this page if you want to know more.

Solutions that require a paid account: Integrating product data automatically in your webshops or using OrderWriter, the app for order entries require a paid account. As we want to create an environment where the whole wholesale community meets – big and small players – our prices are flexible and depend on your company sizes and use case. To get a first idea about pricing, please contact Fashion Cloud here.

*Some brands have a download limit and require you to upgrade your account. Once you hit the download limit you will be informed.

Join Fashion Cloud – The leading B2B platform.

Fashion Cloud